2nd Dilemma- The Magic Word
Saturday, January 17th, 2009Hello,
It’s me again. Do you know of thousands of English words, which one would serve like an “energetic drink” to the readers when they see it?
Energy? NUH.
Strong? NOPE.
Then what?
JIANG! JIANG! JIANG! JIANG!
The Magic Word is ———————-F R E E !(gift)
Scenario 1
Everybody loves shopping whenever there are sales promotion in the department store. Well, that’s is normal. But if ever you are having any events, to make sure people come to visit, The Magic Word is a Must to be shown very clearly on your brochure. eg. The First 50 Customer are entitled to get a mystery FREE GIFT!
Then all the uncles & aunties, Pak Cik & Mak Cik etc. will surely to be very puncture. Recently, youngsters are also deeply affected by this phenomenon.
Let me brief you some important facts before we begin.FYI, there is a very big shopping center in Selangor called “2 UTAMA”. There is an electronic shop in it, called “SOLY Center”. There is this gaming product called “SP3″, very expensive.
Now, the story begin.
One day, the latest gaming product of the SP series– “SP3″ was announced to be launched in the shopping center with complementary of the “SOLY Center”. Being one of the biggest electronic company in Asia and the world, SOLY would surely come out with a special way to help promoting their products. Hence, THE EARLY BIRD Promotion was introduced then. It was said that the first customer will get to buy SP3 at RM899.00 instead of RM1899.00. Save one thousand, Who doesn’t want it??? 2nd to 5th customer could saveRM900.00 and subsequently until the 50th customer.
So, those cute fans of SP series were pretty mad and eager to buy it. You know how great is the effect of Free?(in this case,half free).
The first customer told the press in a short interview:” To get to the first place in the queue, I had camped here 3 days!”
WOW! Amazing isn’t it?
Scenario 2
Just now we mentioned an incident in private company’s event. Now we talk about the happenings in the government’s event. Malaysia’s government has always been very generous towards the people. Whenever there is an event or campaign, FREE GIFTS are always available, “UNLIMITED-ly“. Either free beverages, free pen, free fan, etc.
So, the story begin. In the year of 2006, December, a sudden, severe flood happened in Melaka and Johor. The water level in certain housing area even up to 5ft. So, the government announced that every household affected by the flood will get RM200.00 as compensation. This is very generous right? Yes, it is indeed. But RM200.00 wasn’t even enough for them to repair their houses. So, the people expressed their wish to raise the compensation. But, it’s the final decision. Then, you can see how people who shouted “RM200.00 isn’t even enough to repair” actually running toward the RM200.00 like if he is late, the money will be gone. Hypocrite eh?This is one kind.
Another kind is, There were these people whose houses were merely affected by the flood(people experienced 5ft,they experience 2inches). These people also went(rushed) for the money as if the money will be gone. greedy and inconsiderate eh?
Well, This Is Malaysia!
